✦ Bits N' Bites
What I offer — clear direction, strategic simplicity.
From messy brand thoughts to meaningful digital presence — I help founders, creatives, and teams translate their ideas into identities that feel right and work hard.
Everything I do is intentional, insight-led, and designed to grow with you.
Strategist-first. Psychology-trained. Creative to the core.
With a background in psychology, a neuromarketing certification, and 7+ years of digital marketing experience, I bring a rare blend of behavioral insight and performance strategy to every project.
✦ BG Bits
I’ve led branding, positioning, and campaign strategy for 90+ businesses -- from wellness and SaaS to luxury, beauty, and e-commerce. As a Psychologist and current PhD researcher, I love exploring the science behind impression formation and decision making. I build creative that connects, converts, and endures. From UGC scripting and paid funnels to brand identity and retention journeys — I help brands find their voice, sharpen their message, and show up with clarity.
work with me
The background behind the work.
7+ years across campaign strategy
PhD Researcher, Certified in Neuromarketing, Consumer Behavior, Marketing Psy
Led creative direction for 90+ brands
Handled brands across e-com, SaaS, wellness, beauty, and tech
Strategist...
Known for blending behavioral insight with sharp, scalable creative systems
Built retention journeys, UGC systems, paid funnels & launch campaigns
Skilled in positioning, voice-of-customer strategy, and full-funnel creative mapping
✦ BG Bits
I’ve led branding, positioning, and campaign strategy for 90+ businesses -- from wellness and SaaS to luxury, beauty, and e-commerce. As a Psychologist and current PhD researcher, I love exploring the science behind impression formation and decision making. I build creative that connects, converts, and endures. From UGC scripting and paid funnels to brand identity and retention journeys — I help brands find their voice, sharpen their message, and show up with clarity.
work with me
The background behind the work.
7+ years across campaign strategy
PhD Researcher, Certified in Neuromarketing, Consumer Behavior, Marketing Psy
Led creative direction for 90+ brands
Handled brands across e-com, SaaS, wellness, beauty, and tech
Strategist...
Known for blending behavioral insight with sharp, scalable creative systems
Built retention journeys, UGC systems, paid funnels & launch campaigns
Skilled in positioning, voice-of-customer strategy, and full-funnel creative mapping
✦ BG Bits
I’ve led branding, positioning, and campaign strategy for 90+ businesses -- from wellness and SaaS to luxury, beauty, and e-commerce. As a Psychologist and current PhD researcher, I love exploring the science behind impression formation and decision making. I build creative that connects, converts, and endures. From UGC scripting and paid funnels to brand identity and retention journeys — I help brands find their voice, sharpen their message, and show up with clarity.
work with me
The background behind the work.
7+ years across campaign strategy
PhD Researcher, Certified in Neuromarketing, Consumer Behavior, Marketing Psy
Led creative direction for 90+ brands
Handled brands across e-com, SaaS, wellness, beauty, and tech
Strategist...
Known for blending behavioral insight with sharp, scalable creative systems
Built retention journeys, UGC systems, paid funnels & launch campaigns
Skilled in positioning, voice-of-customer strategy, and full-funnel creative mapping
✦ My Stack
Not a tech stack — a thinking stack. Part psych. Part pulse-check. Part creative chaos turned into strategy that actually lands. From mapping what makes people click to shaping what keeps them around, this is the blend behind every campaign I touch. Grounded in behavior. Built for results. Slightly obsessed with how decisions get made.
work with me
The tools, lenses, and layered thinking I bring to every project.
Brand Psychology & Positioning
Clarifying how a brand is perceived — and how it needs to be positioned to win trust and relevance.
Creative & Campaign Strategy
Mapping creative to performance — across launch funnels, organic storytelling, and paid media.
UGC & Content Direction
Crafting creator briefs, narrative arcs, and modular content that aligns with audience psychology.
Voice-of-Customer & Market Mapping
Using research to shape offer clarity, emotional hooks, and strategic messaging angles.
Behavioral Messaging Systems
Turning insight into words that move people — across hooks, CTAs, ad copy, and retention flows.
✦ My Stack
Not a tech stack — a thinking stack. Part psych. Part pulse-check. Part creative chaos turned into strategy that actually lands. From mapping what makes people click to shaping what keeps them around, this is the blend behind every campaign I touch. Grounded in behavior. Built for results. Slightly obsessed with how decisions get made.
work with me
The tools, lenses, and layered thinking I bring to every project.
Brand Psychology & Positioning
Clarifying how a brand is perceived — and how it needs to be positioned to win trust and relevance.
Creative & Campaign Strategy
Mapping creative to performance — across launch funnels, organic storytelling, and paid media.
UGC & Content Direction
Crafting creator briefs, narrative arcs, and modular content that aligns with audience psychology.
Voice-of-Customer & Market Mapping
Using research to shape offer clarity, emotional hooks, and strategic messaging angles.
Behavioral Messaging Systems
Turning insight into words that move people — across hooks, CTAs, ad copy, and retention flows.
✦ My Stack
Not a tech stack — a thinking stack. Part psych. Part pulse-check. Part creative chaos turned into strategy that actually lands. From mapping what makes people click to shaping what keeps them around, this is the blend behind every campaign I touch. Grounded in behavior. Built for results. Slightly obsessed with how decisions get made.
work with me
The tools, lenses, and layered thinking I bring to every project.
Brand Psychology & Positioning
Clarifying how a brand is perceived — and how it needs to be positioned to win trust and relevance.
Creative & Campaign Strategy
Mapping creative to performance — across launch funnels, organic storytelling, and paid media.
UGC & Content Direction
Crafting creator briefs, narrative arcs, and modular content that aligns with audience psychology.
Voice-of-Customer & Market Mapping
Using research to shape offer clarity, emotional hooks, and strategic messaging angles.
Behavioral Messaging Systems
Turning insight into words that move people — across hooks, CTAs, ad copy, and retention flows.
✦ Recent Wins
I don’t just pitch ideas --- I test them, map them, and track what moves the needle. These wins reflect the kind of work I do best: insight-led, audience-aware, and crafted to convert. From launch messaging to funnel rewires, each result was rooted in behavior-backed strategy.
work with me
Campaigns built on insight.
| Wellness DTC Brand |
Lead-gen campaign + UGC loop grew email list by 3.4× with a CPL 28% lower than benchmark.
| Luxury Fashion Retailer |
Repositioned brand voice + ad refresh resulted in 5.2× ROAS and a 32% boost in CTR across Meta campaigns.
| SaaS Productivity Tool |
Delivered a full-funnel brand and product strategy rooted in behavioral psychology, reframed positioning, feature hierarchy, and UX microcopy for conversion.
| Sustainable PropTech |
Created launch messaging, offer hooks, and landing flow that led to 63% more qualified inquiries QoQ.
| Beauty Subscription Brand |
Designed influencer-led conversion system — campaign generated 11.7k leads with a 42% conversion from quiz to checkout.
✦ Recent Wins
I don’t just pitch ideas --- I test them, map them, and track what moves the needle. These wins reflect the kind of work I do best: insight-led, audience-aware, and crafted to convert. From launch messaging to funnel rewires, each result was rooted in behavior-backed strategy.
work with me
Campaigns built on insight.
| Wellness DTC Brand |
Lead-gen campaign + UGC loop grew email list by 3.4× with a CPL 28% lower than benchmark.
| Luxury Fashion Retailer |
Repositioned brand voice + ad refresh resulted in 5.2× ROAS and a 32% boost in CTR across Meta campaigns.
| SaaS Productivity Tool |
Delivered a full-funnel brand and product strategy rooted in behavioral psychology, reframed positioning, feature hierarchy, and UX microcopy for conversion.
| Sustainable PropTech |
Created launch messaging, offer hooks, and landing flow that led to 63% more qualified inquiries QoQ.
| Beauty Subscription Brand |
Designed influencer-led conversion system — campaign generated 11.7k leads with a 42% conversion from quiz to checkout.
✦ Recent Wins
I don’t just pitch ideas --- I test them, map them, and track what moves the needle. These wins reflect the kind of work I do best: insight-led, audience-aware, and crafted to convert. From launch messaging to funnel rewires, each result was rooted in behavior-backed strategy.
work with me
Campaigns built on insight.
| Wellness DTC Brand |
Lead-gen campaign + UGC loop grew email list by 3.4× with a CPL 28% lower than benchmark.
| Luxury Fashion Retailer |
Repositioned brand voice + ad refresh resulted in 5.2× ROAS and a 32% boost in CTR across Meta campaigns.
| SaaS Productivity Tool |
Delivered a full-funnel brand and product strategy rooted in behavioral psychology, reframed positioning, feature hierarchy, and UX microcopy for conversion.
| Sustainable PropTech |
Created launch messaging, offer hooks, and landing flow that led to 63% more qualified inquiries QoQ.
| Beauty Subscription Brand |
Designed influencer-led conversion system — campaign generated 11.7k leads with a 42% conversion from quiz to checkout.